Samsung's folding smartphone promoting collaboration with fashion brands

"Galaxy Z FLIP3 5G" and "Galaxy Z Fold3 5G", which were also released in Japan, are smartphones that can bend the display.The vertical folding, horizontal folding, and main body design are different, but only Samsung sells both of these two types of folding smartphones.Folding smartphones are expected to increase in demand, but Samsung has been collaborating with brands one after another in an attempt to make this next -generation product premium.

Samsung launched the Luxury Leaf City brand Tom Browne model in 2021.It was also sold in Japan, and Galaxy Z Flip Thom Browne Edition was 294,000 yen, and Galaxy Z Fold2 5G The Browne Edition was 417,000 yen.

The price of the Tom Brown model is high because it is sold as a fashion brand product at Tom Brown's store, so the packaging is also designed as a brand image, and the smart watches and TWS (small wireless headphones) are set.。The body color is also a limited version that matches Tom Brown.If you are a Tom Brown enthusiast, you may not feel this price because of its high degree of perfection.In fact, both models are sold out immediately after release.

In 2021, the Galaxy Z Flip3 5G and Galaxy Z Fold3 5g of Thom Browne Edition were released at the same time, and it has been said that almost all of the sold countries were sold at the start of the reservation in August.The collaboration between Samsung and Tom Brown has been doing well so far, and has succeeded in commercializing smartphones, a technology product.

Fashion brands value values and worldviews, so if Samsung collaborates with other brands, they will take different approaches, including packaging.For example, in South Korea, a PXG model, which also handles golf wear, has been released in August, and in October, a men's brand, Wooyoungmi, has been released in Paris Collection.

The entire package is based on each brand, but the product is the same as the commercially available Galaxy Z Flip3 5G, Galaxy Z Fold3 5g, and the case and accessories are used for the brand.The PXG model is a sporty fashion product, and the Woo Youngi model has a stylish design in Korea.Light collaboration models like these two examples will be easier to develop in each country.

The era where smartphones compete only with technology is over.It is necessary to enhance the brand power of the manufacturer, but many users will want to have smartphones that have become daily necessities as their favorite brands and luxury goods.Apple has launched an Hermes model on Apple Watch because it reflects the voice of the user who wants to have a brand product.Nevertheless, products that simply borrowed the brand's power do not look at the fertilized consumers.Hermes model is popular because it is an Apple Watch with excellent design and performance.

By the way, although it is a little different from fashion brands, Samsung is also developing a "luxury smartphone brand" in China.China's career, China Telecom (China Telegraph), has been jointly developing and selling since 2009.It is targeted at the top classes of the wealthy and companies from the first model, and one year of the Samsung existing smartphone is developed one year.All products have a two -fold design.

Since 2019, the base has been folded as a folding smartphone, and has been sold as another model after slightly changed the main body design.The "W22" announced on October 13, 2021 is based on Galaxy Z Fold3 5G, but the shape of the hinge has changed.In addition, the whole is black and gold to enhance the solid feeling.A handwritten stylus "S Pen" is also included, but it is a special version with gold line.The reason why the heart series has been continuing for more than 10 years is probably because we are making products that are not blurred as luxury goods.

Folding smartphones are products with high barriers to entry because the design, development, and embedded know -how is required.While other companies are stepping, Samsung is trying to differentiate not only brushing the product itself, but also entering a new category of fashion products.