The real estate industry DX that SUUMO editor-in-chief reads-when the "industry custom" changes

　Real estate, which has been said to be an industry where DX does not progress, such as digitalization and online, have changed significantly in recent years.In addition to the corona evil, non -contact customer service has spread, and new services such as online previews and IT serious theories have started.An environment where you can find a house regardless of time and place is in place.

　Corona's evil is one of the major reasons for real estate DX advance, but "The originally increased needs have led to the fact that Corona has triggered. The flow to digitize and online has increased, and it has to be caught.We asked SUUMO Research Center Director and SUUMO editor -in -chief Yoichi Ikemoto, who analyzed the current situation.

Promote DX that Corona's non -face -to -face, non -contact customer service was smoldering

—— The real estate industry, which is often named as an industry where DX is delayed, how do you see the current status of real estate DX?

　I think this is because the use of other areas services is not a matter of course yet.

　For example, accommodation or hair salon reservations can be reserved immediately by searching for free time online.But in search of a house, such a series of actions is not rooted.In addition, there are many things that you have to go to the site, such as inside and contracts.I think that the area where such face -to -face remains is now purchasing cars and real estate.These two have something in common, both are expensive and have low purchase frequency.That's why I tended to think, "It's not a frequent experience, or is it okay?"

—— Why did DX come here even though the frequency of use is low?

　One of the reasons is Corona.While non -face -to -face and non -contact are required, I have to change the way I work locally at the store.However, I think that the customer had been demanding digitization and online in the area of housing.

　In fact, looking at the data of SUUMO, the number of inquiries before the contract per customer is declining.However, looking at the examination period, it has not been shortened.What is happening is that it has turned into a form of online and then making an inquiry.

——The first step in searching for a house is shifting online instead of stores.

　This has a psychological aspect, and there are still a certain number of people who feel that visiting a real estate company will do a hard business.I think this tendency is stronger, especially the younger generation.On the other hand, some real estate companies that disclose a lot of property information have been high.Companies that open information that customers want in advance and respond to what they want to know is better than to directly open to customers who visit the store.The changes in the sales style have increased the number of employees of real estate companies and are not good at hard sales.The change in the sense of the customer and the working side is starting to disclose information and operate.

—— In the first place, the real estate industry is an industry where information has been asymmetrical for a long time, but why?

　It's an industry custom.Newly built condominiums are particularly difficult to prote.Depending on the number of floors and sunlight, of course, the expected price is attached, but as you are serving customers, there are inevitable rooms that are popular and difficult to sell.Rooms that are difficult to sell need to lower prices, popular rooms, and prices, and flexibly prices while serving customers.

　Condominiums have to make a profit throughout the entire building, so the necessary measures are until then, but there is no other business that sells this way.As expected, this has been said that this will be strange in recent years.SUUMO, a real estate site, is currently calling for information disclosure to real estate companies.

Used properties have a ripple effect, what is virtual staging?

——When real estate DX has finally progressed, what tools and changes do you support this situation?

　Onlineization plays a major role throughout.Not only information gathering, but also important matters explanation by online (IT integrated theory) are spreading, so you can reduce the number of visits to stores.Real estate contracts are mainly face -to -face and paper exchanges, and it takes time and effort.If you can do it online, the number of customers who choose that is increasing.

　The other is the change in the model room.In many cases, newly built condominiums are sold without architecture, so until now the theory in theory was to create a model room.Model rooms are often made near condominiums under construction, and are an indispensable tool for getting a home.

　However, recently some sales companies do not create model rooms have come out.A showroom is created in highly convenient places, such as Shinjuku and Shibuya, mainly at major real estate companies, and we have the image of a house there, so that some of the model rooms of some apartments can be integrated.。

　If you only hear this, you may think that the image of the room should be different for each apartment, but even if you actually create a model room, you can see all multiple layout patterns, and live after purchase.It is a big role to get an image.The showroom can fully fulfill its role.

　In the showroom, virtual staging plays an important role.Home staging is a method that enhances purchasing by putting furniture and home appliances in a vacant room and imagining a life after starting to live, so that you can easily and shortly use CG.became.This is used more effectively by being digitized.

——Do you combine a showroom and virtual staging?

　While having the showroom check the real texture and color, you can get the image of living more by combining virtual staging.In fact, even if you go to the model room, it is difficult to completely reproduce all the materials and colors such as walls and floors, so you have to imagine while looking at the catalogs.With virtual staging, you can reproduce them on displays such as tablets, so you should be easier to imagine more rooms.

　In fact, virtual staging is also useful for second -hand condominiums and detached houses.Home staging takes time, time, and money, so it can be used for newly built condominiums that sell many rooms all at once, but "one point" such as detached houses and second -hand condominiums was not profitable.However, if it is CG, it will be much easier to make.

　Currently, technology is very advanced, and for example, in a room where residents live, you can replace the furniture that is available with modern furniture.Due to these boosts, the number of used properties is increasing, and in recent years, new and used examiners have become half a result.

　In used houses, renovation has become a detonator, and the number of purchasers has increased.Virtual staging can also shine light on used properties as one of the methods.These movements activate the distribution of used properties and help prevent vacant houses.Since vacant house issues are one of the social issues, I think that it is a good example that can solve issues by technology.

——It requires a digital tool to promote DX.

　The only thing you should not make a mistake is that the protagonist is a real estate company.When asked to proceed with DX using a digital tool, some people feel that the technology company that provides tools is leading, but that's not the case.Certainly, if you don't have a tool, you won't be able to talk, but in the background, there must be the needs of a real estate company that you want to solve by your resident.Unless the problem solving is the main solution, the real estate company DX will not start and will not proceed.

　In addition, what is needed is to run with a real estate company.Providing a tool alone does not penetrate on site.A backup system is required that can be used properly.

　In December 2021, SUUMO started providing "Application Support by Suumo", which digitized the application -related business for rental properties.This is a business support system that allows the property data to be registered at the time of SUUMO to be automatically linked through the SUUMO submission and analysis system.We have established a system that can follow the application support for the sales representative.

　If you're a sales representative who always visits, you can't hear when you want to hear, and you have time to have time and you don't know what's going on.You can provide the value of relief even after the introduction to a real estate company.

Real estate DX may lead to a decrease in the turnover rate in the industry.

——What benefits do real estate DX promote?

　What is currently appearing is the improvement in the number of foundings.One of the digitized houses in recent years is online.One of the reasons is that it is difficult to go to the site due to the corona evil, but when moving to a distant place from the place where you live, such as relocation or going on to school, you pay high transportation expenses to the site.There was a problem that I had to come.For online previews, the sales representative of the property uses a smartphone or tablet instead of the customer, and the content for introspection is prepared on the website, so that you can go back and forth through the room.There are two patterns, but they are gaining popularity, especially among younger men.

　The number of people who use online previews is gradually increasing, and 13.5 % of the total is currently being used, and there are about 6.2 % of people who use local interior and online previews.Comparing the number of properties you visit, you can see that 3.2 cases in the online view are 3.2 and 4.1 of those who have used them in the same way as offline.The advantage is that there have been time and place restrictions, and you can see properties that you could not see even if you want to see it.

——I think that the progress of DX will greatly change the content of the work in a real estate company.Will it be efficient and have enough time?

　Some real estate companies have already promoted DX and have said that the time allocation of work has changed.In many cases, what is allocated to that time is to collect information that will help customers, such as examining the surrounding environment of the house.If you collect useful information, you can do good customers, so it seems that you are focusing on it.

　However, the main service of real estate companies is on Saturdays and Sundays, and on weekdays, it is a very busy industry, such as gathering customers, gathering information, and interacting with owners.If possible, I hope you can spend your spare time on your leisure.It is true that long working hours are blocking the workers of this industry, so I think it will lead to securing human resources.

　If DX progresses, the concept of going to work will change, making it easier for you to work from home.It will be easier to secure human resources as the area progresses.

—— DX in the real estate industry, such as online and virtual staging, has progressed.Which area will digitization will progress in the future?

　I think that architectural DX will penetrate if viewed in a wide sense.Many people enter and leave the construction site and the process management is complicated.However, if you do not do this part firmly, the construction period will be delayed, and it will hinder that the arrangement of the craftsman was not in time.Until now, veterans have been around the site, but I think that digitally managing this can reduce long working hours in the construction industry.

　The other is the unification of tools throughout the real estate industry.Property management, entry application, and each process are digitized and centrally managed by tools, but now each service is divided and difficult to use.I think that information will flow more smoothly by connecting the services and making them one -stop.

　In addition, around the summer of 2022, I think that the relevant bill of "Red Hanko" will pass, and the flows of the entire real estate industry will change dramatically.Real estate trading has many seals anyway.If you take off, it will be easier to exchange online.

　However, as I mentioned earlier, there is no point in using only tools.Real estate companies and real estate tech companies, which provide tools, believe it is important to hold hands and run.