Present, past, and future of the domestic PC market as seen from various survey data

2021 will decrease significantly due to the reaction of GIGA school

First, let's take a look at the results of 2021.

According to MM Research Institute, the domestic PC market in 2021 (January-December 2021) decreased by 16.9% from the previous year to 13.221,000 units.

Due to the GIGA school concept and demand for telework, the shipment record in 2020 reached 15.91 million units, which was a record high since the start of statistics in 1995. It decreased.

The number of units shipped by sales route decreased by 10.8% from the previous year to 4,209,000 units in the individual market and decreased by 19.5% from the previous year to 9,012,000 units in the corporate market. Was big.

The ranking of market share by manufacturer is also influenced by the reaction to the demand for GIGA schools.

NEC Lenovo, which ranked first, maintained its top position as in the previous year, but its share decreased by 5.2 points from 34.6% to 29.4%. For Lenovo NEC, which has the top share in the GIGA school structure, it can be said that the reaction was the largest, but it showed the strength to maintain the top position.

HP Japan, which is in second place, decreased by 0.7 points from 16.1% in 2020 to 15.4%. The negative point was that we could not meet the demand due to the shortage of parts. It can be said that it has become established as a brand that maintains its second position in Japan.

Fujitsu Client Computing ranked third, rising from fourth in the previous year. The market share, which was 12.1% in 2020, increased by 0.7 points to 12.8% in 2021. Chromebooks accounted for about 40% of the total GIGA school demand, but Fujitsu Client Computing, which did not have a Chromebook lineup in 2020, will be deployed only on Windows, which was only 30% of the GIGA school demand. .. Therefore, it can be said that the effect was limited. In other words, it can be said that there was little reaction in 2021 because it was not significantly affected. Although it fell below the previous year's level, the scale of the range of duties was small due to the strong demand for individuals and the recovery of demand from major companies.

4th is Dell Technologies, down one place from 3rd in the previous year. In terms of GIGA school demand, we have been aggressively developing with Chromebooks, but it can be said that the reaction was great. The share in 2020 was 14.5%, while in 2021 it was 12.7%. It seems that one of the factors is that it did not have a lineup of Chromebooks for consumers and did not lead to reaping in the personal market.

Dynabook came in 5th place. Although it was in 5th place, the same as the previous year, its share increased by 1.1 points from 6.1% in 2020 to 7.2% in 2021. It can be said that capturing demand for telework and on-site solutions was a positive factor.

6th place Apple is the only one in the top rankings this time, surpassing the previous year's results. Although the ranking did not change, shipments increased by 17.3% year-on-year, and the market share increased from 3.6% in 2020 to 5.0% in 2021. The evaluation of products equipped with the M1 series has increased, which is directly linked to increased sales.