Google Map / Google My Business Latest Information [Local SEO News Summary September 2021]

GoogleマップやGoogleマイビジネスなど、ローカルSEO^※に関連するサービスは常にアップデートが続けられています。

* Local SEO is a measure that links to the store and reservation by optimizing the store / facility information displayed in the search results when searching (local search) related to specific places is performed.It is also called "Meo".

Therefore, in the "Featured Local SEO News" series, we will pick up related news that you want to pay particular attention to, including the latest information on Google Maps and Google My Business every month.This time is the September 2021 version.

September Google Map latest information selection

We will carefully select the latest information on September on Google Maps.

There are cases where advertising is displayed in the store or facility's business profile searched on Google Maps.In this ad, you can set catch phrase, text, and links.Clicking on the advertisement link in your profile will cause advertising expenses.The advantage of issuing it in -house is that it can prevent the competition of other companies in the industry.

It is reported on Twitter that some of the number of reviews on the number of reviews other than Google on Google My Business Knowledge Panel has been partially changed.It is not clear at this time how much word -of -mouth number of word -of -mouth on external sites affects the ranking, but it is a remarkable topic in the future.

It was reported on Google that the number of display items when searching for "Business name + place name + telephone number" has increased.

Previously, only the corresponding business phone number was displayed, so it was not possible to send or search for routes directly from the display result, but a new "transmission", "root", and "copy" button have been added under the phone number.You can also contact the store, check how to get to the store, and register in the phone book due to telephone number search flow.

When you enter the search keyword on the Google Map, a website link format advertisement is posted on a local pack where the top three in the search results appear.Until now, this space has been an advertising slot that can post business information of stores and facilities, but it is the first attempt to change to a website link format.

In response to the information on Google My Business, such as business hours, Twitter has been reported on a case where the timing of updating is displayed on the Knowledge Panel.

September Google My Business Latest Information Selected

We will carefully select the latest information in September in Google My Business.

Google officially announced in September that the site administrator, one of Google My Business's user authority, will be abolished after October 24.

After the deadline, the role of the site administrator will be stopped and automatically promoted to an "administrator".Since the manager's operating range is wider than the site administrator, if you are adding a user as a site administrator to Google My Business, you will be authorized as an administrator to see if there is no problem.You should.

Google My Business Knowledge Panel has a "Addest information" button, making it easier to post.The Knowledge Panel is the content displayed on the right when searching for Google.This feature allows you to create content without accessing the Google My Business dashboard when posting.

Google My Business Insight Page allows you to check Google Search and google map number.The number of displays in the search on August 24, 2021 has decreased extremely, which is probably a defective in Google My Business and a loss of insight data.After August 25, there was no abnormal numerical fluctuation of Google My Business problems.

3 "Frequently Asked Questions" about Google My Business

The Google My Business Help Community has posted questions about how to use Google My Business and troubles, and the Google My Business Expert answers.

In the following, we will carefully select and introduce the questions you want to pay particular attention to.

The question is, "Will the more business information categories lead to the higher display?"

As you can see, we recommend setting categories in accordance with the actual business classification.However, we recommend that you set a subcategory when there is no category that matches your business in the main category or when you are developing multiple businesses in one business.

It is likely that the more you add multiple categories will increase the opportunity to be displayed in the search results, but as a result of setting various categories that are considered to be relevant, there are cases in which the main category has not been caught.Google's search results are comprehensively determined, such as "Business Information", "Reply to Reviews", and "Posts" in addition to categories.You will not expect to improve the display ranking just by setting the category.

The question is, "How can I reflect the renewal opening with a change in the store name?"

Please note that the answer is that it is necessary to perform reconfirmation procedures and cases where it may be unnecessary.

If you change the store name and industry, you may need to reconfirm by Google, and you will need to send it by e -mail such as a signboard, photograph, or business permit.If you do not need to check the reconfirmation procedure, you can change the store name in Google My Business and change the status of "temporary holidays" to "resume business".

In addition, photos and reviews posted by users cannot be deleted, but if you take over the store information, these will continue to be displayed.If the menu and interior provided by the renewal open also change significantly, there is a risk that customers will be misunderstood or distrustful if you take over the past reviews and photos.。

I was informed that "Google Maps will shoot in the Google Map in the store for free, but is this a scam?"

The answer is probably a street view phone call, not a scam.

However, even if shooting is free, you need to be careful because it may be costly.By the way, the street view photo in the store can be taken and uploaded by yourself if you use a smartphone or Ricoh THETA (360 ° photography tool).

summary

As mentioned above, we have explained the local SEO news that you want to pay particular attention to in September.

The word -of -mouth lab editorial department publishes a material "Local SEO News Summary" that summarizes more information about local SEO related information.See the link below for details.

* At the request of the editorial department of "Word -of -mouth Lab", some of the contents have been revised from the beginning of the article.(November 10, 2021)