The latest information of "Pinterest" used by over 400 million people around the world and the shopping function that EC operators should hold down

"Pinterest" is used by more than 400 million people around the world every month.It is often thought of as "social media", but we define "Pinterest" as "personal media".Users who visit "Pinterest" are trying to find new brands and purchase products from there, using their ambitious thoughts to discover things and ideas that they want to challenge next.This section describes the latest information on "Pinterest" with these user characteristics and unique functions, and shopping functions that EC operators should hold down.

The indicator of "Pinterest" is the number of views per month

"Pinterest "'s unique discovery algorithm (algorithm that displays content in line with user interests) displays content to non -followers.By staying content in the eyes of a wide range of users, you can get a wide reach and improve your brand awareness.

In other platforms, the number of followers is the main indicator, while "Pinterest" is the main indicator of the content of content (usually 50 to 100 times the number of followers).

For this reason, hundreds of hundreds of recommendations per day are delivered to users other than followers through pillest home feeds and related pins.

Furthermore, hundreds of billions of searches are performed in "Pinterest" every month, so for companies and brands, we can inspire users in the early stages of the decision -making process to execute ideas, and to customers.You will have a chance to do it.

"Pinterest" has many users who are likely to buy products

Against the fact that consumers have been refraining from shopping at real stores in the Corona disaster, the need for EC has never been so high, but some users seeking personalized shopping experiences in the online shop. increasing.

The content deployed on Pinterest is personalized by each user, so you can deliver information on products and services more efficiently to potential customers.

Social media is used for entertainment and communication purposes, but "Pinterest" is used to get a practical idea for your life.In fact, 84%of users who use "Pinterest" every week use "Pinterest" to consider products and services that have not yet been purchased.

The feature of "Pinterest" lies in the high willingness to purchase.In fact, nine out of 10 users who are searching are willing to purchase products.When asked by users who use "Pinterest" every week, those who answered that the most influential platform in the process of purchasing was "Pinterest", but 7 times higher than other social media users.I did it.

There are many people who are active and motivated to buy new ideas and products, but search at the stage where they do not decide which brand to buy.

In fact, 77 % of users answered that they found new brands and products in Pinterest.In addition, 97 % of the top search of "Pinterest" is a non -nomination search, "Sneakers

In addition, "Pinterest" shopping users have 85%more products than other platform shopping users, and doubled their monthly spending.

Therefore, specific purchase products are undecided, but they can reach out to potential users who are looking for candidates, such as those who are looking for candidates, and have improved recognition of new customers and purchased for companies and D2C brands.By appealing to highly motivated consumers, it can lead to a chance to increase sales.

"Pinterest" has been used as an idea catalog to inspire products.And in recent years, the number of users has further enhanced the functions that can be purchased in Pinterest and can efficiently enhance conversions for companies.

In addition to the products developed in Japan (pins that display product prices and stocks, etc.), we will introduce functions developed in Europe and the United States (functions that are planned to be deployed in Japan in the future).

"Pinterest" unique functions that are useful for CV up

プロダクトタグ（日本展開済）

Products that can be purchased in the pin are automatically identified.By tapping the label and dots displayed on the pin, the unique visual search technology displays the one that can be purchased with the same product as displayed in the image.

プロダクトピン（日本展開済）

Product pins are displayed from the metadata obtained from the EC site to display prices, stock status, product titles and descriptions, and automatically synchronize the latest information from the site.

カタログ機能（日本ではベータ展開）

This is a method of uploading product data sources at once.Product pins created from the catalog can be added to the product group and promoted as a shopping ad.Uploading catalog feeds increased more than 14 times worldwide from March 2020 to March 2021 (internal survey data).

ショップタブ（日本では今後導入予定）

The shop tab is a shop tab that can provide an experience like a store front desk, which features notable inventory products, product groups, and recommended products that are organized by category.The "shop" tab displayed in the search results is related to search words and is a tab that displays only stock products.

ボードからショッピング（日本では今後導入予定）

Users can display a dedicated "shop" section on the board.This section provides stock -available products based on content saved by the user.

認証バッジ（日本では今後導入予定）

Pinterest users not only like products, but also tend to buy by having a good feeling of brands.In fact, seven out of 10 users have said that Pinterest is a place to access new products, ideas and services.

There is a certified badge program to find more reliable brands to respond to these insights.Businesses with authentication badges can build the trust of the user, and at the same time obtain a conversion report and insights.In order to become a shop with a certified badge, there are active catalogs and functional tags, and you need to comply with the Pinterest sales business guidelines.

商品タグ（日本では今後導入予定）

By tagging the product in the image image image on "Pinterest" using the product tag focus, details such as the product name and price are described, and you can purchase it through the pin.

Shopify連携（日本では今後導入予定）

In addition, "Pinterest" has expanded its partnership with SHOPIFY.With 27 countries, more than 1.7 million SHOPIFY merchant has uploaded products to Pinterest with simple steps, making it possible to convert to product pins.

Retailers who use "Pinterest" effectively understand that "Pinterest" users will move from inspiration and return to the platform again, create content that uses shopping functions and rises conversions.I am.Next time, we will introduce domestic cases in which conversions are increased using product pins.