Digital signage media "BEAUTINISTA TV" specializing in beauty salons Nationwide expansion of digital OOH advertising impression sales
Starting from Tuesday, March 15, 2022 [Image: https://kyodonewsprwire.jp/img/202203158632-O1-7w9V0TJi] LIVE BOARD Co., Ltd. (Address: Shibuya-ku, Tokyo, President and CEO Jun Sakurai, hereinafter LIVE BOARD) and CMerTV Co., Ltd. (Address: Chiyoda-ku, Tokyo, President and CEO Akira Igarashi, hereinafter CMerTV) will introduce the digital signage "BEAUTINISTA TV" that CMerTV is developing in beauty salons nationwide on the LIVE BOARD Network. , and sales based on impressions (number of viewers) of digital OOH ads will start on March 15, 2022 (Tuesday). Our company and CMerTV have been jointly conducting test distribution in various places in Tokyo since March 2020, but this time we will inform you of the full-scale start of nationwide deployment. We will continue to operate OOH advertisements effectively and efficiently, and aim to improve the value and convenience of the OOH market by providing useful information to our customers. Reference press release: https://service.liveboard.co.jp/information/202003000475.html About BEAUTINISTA TV "BEAUTINISTA TV" is a beauty salon specialty that opened in 2017 as the 5th media following 4 mass media. digital signage media. As of March 1, 2022, it has been installed in more than 1,850 stores nationwide and is distributed to a monthly reach of 1 million people. In the situation of a beauty salon where the motivation for "beauty" is increasing, we broadcast premium content in collaboration with major publishers, broadcasting stations, and popular video media. Not only beauty and fashion, but also healthcare, lifestyle, travel, entertainment, music, gourmet, etc., it is a media for all women who are positive about "beauty" who want to be "beautiful" in mind and body. URL: https://www.beautinista.tv Media introduction [Image: https://kyodonewsprwire.jp/img/202203158632-O3-FHC00C83] Media name: BEAUTINISTA TV size: 10 inch Android tablet number of faces: 47 cities nationwide Prefectures: More than 10,800 screens *Please inquire below for details Operating hours: Varies according to each store Audio: No audio For inquiries about BEAUTINISTA TV: koho@cmertv.com ◆ What is CMerTV Inc.? [Image: https://kyodonewsprwire.jp/img/202203158632-O4-Xhc711yg] Creation of a video ad platform that will last for the next 100 years Has a video ad distribution platform with the top share in Japan, and has over 1,000 video ad channels to replace TV. of digital media (over 60% share of distribution to premium media). Various patents have been obtained for video distribution to smartphones, and CMerTV is fully equipped with distribution methods that can be expected to be highly effective. In addition, in the area of digital signage, we distribute advertisements in a wide range of genres in combination with programs and content to beauty salon broadcasting stations "BEAUTINISTA TV", dental clinics, cafes and pubs. Company name: CMerTV Co., Ltd. Representative: Akira Igarashi, President Location: X-PRESS Yurakucho 11th floor, 2-2-1 Yurakucho, Chiyoda-ku, Tokyo Capital: 585,548,000 yen (including capital reserve) Start of operations Date/Foundation: October 1, 2011 Business description: Platform business for video advertisements Video advertisement distribution and provision of various data services for peripheral businesses such as digital signage. Video production, editing, etc. Website: https://www.cmertv.co.jp ◆ What is LIVE BOARD Co., Ltd.? OOH ad network operator Achieved delivery based on impressions (number of people viewing ads) for the first time in Japan in the OOH area. Even in a situation where it is easy to change the flow of people like the corona pandemic, we will develop an ad distribution and billing system that is as close to reality as possible based on the number of people who are assumed to see the ad at that time, in that place. . In addition, by combining the big data of Japan's largest carriers with our unique network that bundles a variety of digital OOH from all over Japan, such as outdoors/indoors, inside trains, and inside stations, we will be able to target users by gender and age group. We have made it possible to deliver from a “human” base point, which was difficult with
