Domestic handling of the world's smallest analog instant camera "POLAROID GO" started ISETAN SEED online store / MOMA DESIGN STORE pre -release company release | Nikkan Kogyo Shimbun Electronic Version

Release issuance company: BCC Co., Ltd.

BCC Co., Ltd. (Headquarters: Jingumae, Shibuya -ku, Tokyo, Atsushi Akaike) is the world's smallest analog instant camera "Polaroid Go" and "GO FILM" and "GO FILM" and "GO FILM" and "GO FILM".We will start handling in Japan.Polaroid Go, a palm -sized Polaroid, which started selling from the Polaroid official website on April 20, 2021 on MOMA DESIGN SEED Online Store online store/shop in early June, online store/shop online store/shop in each shop.From the end of May 2021, the ISETAN SEED Online Store, the MOMA DESIGN STORE online store and each shop will be released in early June.Polaroid's latest camera Polaroid GO features.5cm, width 8.39cm, height 6.15cm.The weight only for the main unit is only 242g *1.It has been spending for years from the inner structure to design, realizing the smallest analog instant camera in the world.As the world's smallest singing complaint, it can be carried in a pocket, and the size that fits in the palm of your hand.Design and modern form reminiscent of past products.This is the most important and exciting change in the model change of the polaroid camera that has been held in the past few decades.*1: Film Pack Not loaded ■ A performance that is comparable to a large polaroid camera Uses a high -performance lithium -ion battery (750mAh) that can be charged via USB, and is the same as the normal size polaroid camera "Polaroid Now", which is a normal size but normal size.Realizes battery drive.It corresponds to about 15 films (120 pieces) of films (120 pieces) with a single charge, and do not miss the moment you want to shoot at any time.The shutter speed is 1/125-11.0 seconds.The aperture value is F12 to F52.The focal length is 51.1mm.Even with a mini size, it is as good as the conventional polaroid camera.■ Even if it gets smaller, the camera will automatically adjust the appropriate exposure according to the environment of the place, so you can easily shoot simply by pressing the shutter.In addition, it is equipped with a flash function that can be switched on/off.The viewfinder is a newly developed smart mirror processing, so you can check your own appearance by looking at the camera from the front, so it is useful when you want to take a selfie.A self -timer is also installed, and the photographer does not fall off.If you want to shoot more creative, use the double exposure function.You can overlap the scenery of a different situation and the figure of a person in one photo.If you make full use of all functions, you will have one piece that no one has taken depending on the idea.■ "GO FILM", which is released at the same time as a film camera reconstructed in the size of the brand history, is a conventional film size (about 10 vertical)..8cm x About 8.From 9cm), (about 6 vertical).6cm x About 5.4cm) was rebuilt to the smallest size in brand history.The square photo format that symbolizes Polaroid and the excitement while waiting for development is the same.We can now flexibly respond to various lifestyles of all generations, regardless of age or gender.In everyday life and important situations, we will deliver the best shooting experience of "taking, seeing, and leaving" photos.Following the ISETAN SEED online store at the end of May and the pre -sale at the Moma Design Store in early June, general sales started in September 2021.It is also scheduled to be sold from mass retailers in various places and official brand stores in Amazon in Japan.Please take this opportunity to experience the potential of the world's smallest analog instant camera.Polaroid Go Analog Instant Camera --White suggested retail price: 15,500 yen (tax included) Polaroid Go Color Film (8 sheets x 2 packs) Forted retail price: 2,500 yen (tax included) ■ Latest information on the release of each storePlease check the business hours below.ISETAN SEED Online Store https: // www.Mistore.JP/Shopping/Feature/Women_f3/ISETANSEED_W.HTMLMOMA DESIGN STORE Online Store https: // www.MOMASTORE.JP/Store handling stores: MOMA DESIGN STORE stores (Omotesando, Kyoto, Shinsaibashi) MOMA DESIGN STORE AT Loft store (Ginza, Shibuya, Sapporo, Sendai, Kobe) ■ Inquiries Co., Ltd. BCC Polaroid Division (TokyoMiyako Shibuya-ku Jingumae 4-21-10 URA OMOTESANDO 3F) Contact: https: // BCC-TOKYO.JP/Contact/Mail: Polaroid@BCC-TOKYO.JP / Tel: 03-5413-7175 ■ Polaroid: Polaroid was founded in 1937 by Dr. Edwin Land as a symbol of innovation and engineering.It was in 1943 that his daughter asked him, "Why can't I see the photos I took right away?"In 1947, the first instant camera was completed, and since the idea became fruitful as a product, Polaroid, which has been using analog instant photos at the core, has been loved for 82 years, a brand that everyone in the world knows.It is.With one name Polaroid, we will unify the entire product portfolio, raise a new vision of becoming a consistent global brand, and continue to create products that connect people in a way to feel the warmth of people.Polaroid Overseas Official Site: https: // Polaroid.COM Domestic Amazon Official Brand Store: https: // amzn.TO/3N3NIVO * Polaroid Go handling in Amazon is scheduled to start around September 2021 ■ BCC Co., Ltd. is a production company that loves cultures such as photos/videos/music based in Omotesando, Tokyo.Our mission is to create a project that gives as many people as possible.In the modern age where trends tend to precede, we will review the possibilities of only one and create an unknown area that combines feasibility, not as an idealism.As a partner aiming for better things, we will derive the best ideas for our business as a partner aiming for a better one that is commonly used by conventional production companies.Since December 2010, I have been running a gallery that holds Polaroid Instant Camera, Film, accessories, and exhibitions using polaroid photos as a domestic general agency of the current Polaroid brand.However, from April 2021, the current Polaroid sales agency and some licenses have been entrusted to rebuild the brand.In the future, we plan to develop our own product development and collaboration projects in Japan.We will also start artist support activities using the new and old and old -fashioned Polaroid items, including the new format Polaroid camera, and will continue to cooperate with artists' works.Corporate press release to details to PRTIMES

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.