What is the model that is rapidly increasing the number of female users that I heard from Kojima x Bic Camera?

In "ASCII BESTBUY AWARD 2021" announced in December 2021, in addition to ASCII.jp staff and readers, we also conducted a questionnaire to the store staff of PC and home appliance mass retailers who actually sell products, and excellent products. Have been elected. We asked them about the points, including models other than the award-winning products, such as what is attractive about the models recommended by each mass retailer staff and what kind of users they are suitable for.

For iPhone 13 Pro / iPhone Pro Max, I want you to take photos and videos and try usability at the store.

Kojima x Big Camera Kajigaya store is a roadside home electronics mass retailer facing Kawasaki City, Kanagawa Prefecture, Kanagawa Prefectural Road No. 14 (Shimin Puraza Dori). Since Kaji on the Tokyu Denen-toshi Line is close to Tani Station and is also a commuter town, it is crowded with family customers on holidays, and on weekdays it is one of the regional flagship stores visited by businessmen returning from work until just before closing.

Mr. Junichi Isoko, who is in charge of the smartphone corner of the store, introduced us to the super-Oshi model of smartphones. In the high-end smartphone category, Mr. Fifty picked up Apple's "iPhone 13 Pro / iPhone Pro Max", Sony's "Xperia PRO", and OPPO's "OPPO Find X3 Pro". In the high-value smartphone category, she recommends Sony's "Xperia 10 III", OPPO's "OPPO Reno5 A", and Motorola's "moto g100".

Kojima x Big Camera Kajigaya store

The smartphone corner is just after going up the escalator to the 2nd floor

The latest iPhone flagship model, iPhone 13 Pro / iPhone Pro Max, has significantly improved camera performance. It is possible to shoot movies that blur the background of the subject. It also has a mechanism to reduce battery consumption by detecting the movement of the user's finger and changing the screen refresh rate. The only difference between Pro and Pro Max is the size. The Pro is 6.1 inches and the Pro Max is 6.7 inches. The price difference is about 10,000 yen.

Mr. Junichi Fifty of Kojima x Bic Camera Kajigaya store holding Apple's "iPhone 13 Pro / iPhone Pro Max" that won the ASCII BESTBUY AWARD 20212021 Grand Prix

"I want you to try the 6.1-inch Super Retina XDR display, which is ProMotion compatible and has improved speed and responsiveness, and experience its awesomeness. The new color Sierra Blue is the most popular. The iPhone is this. There are many replacements by users who have used the iPhone until now, and there are so many fans that some people change models every year. Among them, Pro and Pro Max are attracting attention to those who emphasize games and photography. I actually shoot videos and still images, and I am convinced that they are easy to use and how they look, and I purchase them. "(Mr. Fifty)

Those who value usability and those who also value the price range will go to iPhone SE and iPhone mini, and those who are particular about it will choose Pro or Pro Max. It seems that there are not many cases of moving from iPhone to Android in stores.

"We have a large selection of accessories. We have quite a few smartphone cases right after the release. We are proposing glass coating to customers who are looking for LCD protective film. One side is 3820 yen including wages. For 6020 yen on both sides (both including tax), the surface of the main body is coated to prevent the screen from cracking and scratching when dropped, and even if it cracks, it will prevent scattering. Not only iPhone but also Android. It's a service, but it's very popular. "(Mr. Fifty)

A wide range of accessories such as smartphone cases.It seems that the clear case with a visible back is popular.

BicCamera original glass coating.It protects the screen from the impact of a fall and is becoming popular.

Although it is not an ASCII BESTBUY AWARD award-winning product, Mr. Fifty says that Xperia PRO is also personally recommended. The aircraft is a high-end smartphone compatible with 5G millimeter waves, which is said to have been developed by Sony for professional video creators and YouTubers. Based on the 6.5-inch Xperia 1 II, it incorporates premium functions, has the world's first HDMI input port, can be used as an external monitor for the mirrorless camera α series, and can deliver the video being shot by 5G streaming. ..

"It is a high-priced product that exceeds 200,000 yen, and it is only available at specific stores in the BicCamera group, and although the actual machine is not in our store, it was a very popular and impressive model when making reservations. Input is possible, and it is equipped with an external monitor application and has excellent interlocking with the camera. It is truly professional equipment. 5G is compatible with millimeter waves, and live streaming is comfortable within the communication area. I have a lot of them, and I like to shoot on the southern islands, but when I see these products, I think it's time to go out with a lot of heavy cameras (laughs). " (Mr. Fifty)

By the way, the "Xperia PRO-I" announced in December last year is equipped with an additional 1.0-inch image sensor, shutter button for the camera, etc., and you can see the attitude of pursuing the latest.

Sony's "Xperia PRO" (not available at Kojima x Bic Camera Kajigaya store)

OPPO Find X3 Pro is not an award-winning product, but it is Mr. Ichiko's personal favorite model. The aircraft is OPPO's 6.7-inch high-end smartphone equipped with a dual flagship camera. It is the world's first epoch-making product with a 10-bit (1 billion colors) compatible full-pass color system that can save images in more realistic colors, a microscope with a magnification of 30 times, two 50-megapixel cameras, and a camera function.

"The camera function is attracting attention and it is actually a very great performance, but personally I pay the most attention to the fact that the game moves smoothly with the Snapdragon 888 installed, the touch sensitivity is high, the refresh rate is high and you can enjoy smooth drawing. It has a very good reputation among gamers, and it is highly evaluated that it must be this model to play some games. You can enjoy recent graphic-oriented games. " (Mr. Fifty)

"OPPO Find X3 Pro" (Not available at Kojima x Bic Camera Kajigaya store)

The number of female users of the high-value Xperia 10 III is increasing rapidly

Equipped with a 6.0-inch vertically long organic EL display that supports 5G, the Xperia 10 III is a high cost performance model equipped with a Snapdragon 690 5G CPU and a large capacity battery of 4500mAh. The camera application "Photograph Pro" inherited from the α series is pre-installed.

"The Xperia, which is compatible with 5G even though it is in the 50,000 yen range, has sufficient specifications for everyday use. It has a hand-fitting size that is easy for women to hold, and has a lightweight body of about 169g. Four color variations are also attractive. Even though the screen is large and easy to see, it is easy to operate with one hand, and you can play not only a phone and a camera but also a little game. " According to Mr. Fifty, the number of female users of Xperia 10 III is increasing. In particular, the young Mrs. of the family group said that they liked the ease of use and color variation and chose it.

Sony "Xperia 10 III"

OPPO Reno5 A is a smartphone equipped with a 6.5-inch display that supports 5G. Equipped with 4 cameras such as a 119 degree super wide-angle lens, it is possible to shoot movies both in and out at the same time. Since it is vertically long, browsing is easy to see, and some apps also support 2-split display. The battery is 4000mAh.

"The CPU is equipped with Snapdragon 765G. Waterproof, dustproof, Osaifu-Keitai compatible, and the finish that is firmly held down to the specifications that Japanese people like, I feel that it is OPPO even among overseas people." (Mr. Fifty)

OPPO's "OPPO Reno 5 A" is the second best-selling SIM fleece smartphone

The moto g100 is not an award-winning product, but it is a model that Mr. Ikko is paying attention to. The aircraft is a flagship model of the moto g series that supports 5G. Although the price is in the middle range, the processing performance is a flagship, which is a very nice product. The display is 6.7 inches tall with an aspect ratio of 21: 9, has a refresh rate of 90Hz, and supports HDR10. Equipped with 4 cameras, microSD can be used. It supports Wi-Fi 6, has a Google Assistant button, and has a unique gesture function.

"It is a high-cost terminal with a Snapdragon 870 installed in the CPU and a perfect balance between price and specifications." (Mr. Fifty)

Motorola's "moto g100" (not available at Kojima x Bic Camera Kajigaya store)

At the Kojima x BicCamera Kajigaya store, we are developing a "living support flight" together with the nearby Kohoku Tokyu store and Kohoku Inter store. It is a paid service that delivers purchased products to your home, but it is not just a simple delivery service, but employees directly listen to customer requests and if you are a little selfish, they will listen to you. For example, even if the order is "I want you to deliver it today because the microwave oven is broken", we will respond as much as possible, respond to requests such as unpacking and installing after delivery, and collecting the microwave oven that was used until then on the spot. Will do it.

As a local flagship store, we handle a wide range of products such as home appliances, mobile phones, housing equipment, liquor sales, drugs, electric bicycles, etc. It may be good to bring back more delicious liquor at the point of purchasing a smartphone.

Liquor sales corner.There is a wide variety of sake, and we also have very high grade sake.