What is ICT in the tourism field?Explanation of how to use it and examples of introduction

ICT is an abbreviation of "Information and Communication Technology".

The Tourism Agency has formulated a “Tourism ICT Promotion Program” in December 2010, as a general term for technologies and services that connect people and people who use information and communication technology to the Internet.

In this article, I will explain how to use and use the ICT in the tourist field.

The importance of ICT in the tourist field

ICT refers to the general term for services and technologies that connects people and people and the Internet using information and communication technology, and the familiar examples include email, SNS, and mail order.

In the tourist field, how much do tourists use ICT?

Here, we will explain the ICT's useful scenes and actual conditions.

Applying "AISCEAS model" to tourism fields

The "AISCEAS model" is a marketing theory model that imagined the process for consumer purchase.

There is an AIDMA model in a similar marketing theory, but the AISCEAS model is the difference between whether or not SNS and the Internet spread.

The AISCEAS model has the initials of "ACKNOWLEDGE", "INTEREST", "SEARCH", "Compare (comparing)", "Examine", and "Action).It is a prerequisite for the spread of the Internet.

In this marketing theory, travel Maye, who knows sightseeing spots around the country and triggers travel, travels Naka, who actively checks maps and facility information, and photos of travel on SNS.It can also be applied to sightseeing behavior, such as shared travel Aat.

ICT utilization status from the survey results

The Japan Tourism Agency has conducted a questionnaire survey on 520 men and women in Japan (20s and 60s) about the usage status of travelers.

More than 90 % of Travel Mae uses to plan a trip, and in travel Naka, more than 70 % use it to obtain navigation and sightseeing information, and about 50 % of travelers share tourism experiences.It turns out that people are using ICT.

It became clear that many people use ICT before and after sightseeing.

According to initiatives utilizing ICT in local governments of the Ministry of Internal Affairs and Communications, the high implementation rate is the installation of wireless LAN and the multi -language of local governments.

Although more than 90 % of the company is working by prefecture, there are many local governments that are not working by municipalities.

Utilization of ICT is essential to responding to foreign visitors to Japan

Although the convergence of the expansion of the new colon virus infection cannot be observed, the Japanese government has set a goal of 60 million foreign tourists visiting Japan by 2030.

One of the things that foreign visitors to Japan feel inconvenient during sightseeing is the low and difficult to understand public wireless LAN environment and multilingual display.

The source of the information on foreign visitors to Japan is the Internet, and more than 90 % of people use the Internet while traveling, and most people bring ICT terminals.

Traveling in a foreign country is just an extraordinary experience, and there are many inconvenienced situations.

Despite inconvenience, it is thought that resolving ICT dissatisfaction and satisfying travel to Japan will lead to repeaters.

Introducing ICT services in the tourist field

There are a wide variety of tourism services for regional revitalization using ICT.

Here, we will explain from the introduction of typical services used by tourists during or before and after travel to advantages and disadvantages.

Minamiboso Good Tokotomi (Minamiboso City, Chiba Prefecture Sightseeing Website)

For foreign visitors to Japan who are planning to travel, the sightseeing website that transmits the charm of various parts of Japan is the window of travel Mae.

In the case of public organizations, we use public subsidies of millions to tens of millions of yen to build sites and expand functions, and with a budget of 100 million yen per year, server management expenses and communication costs.It is common to maintain maintenance.

While paper advertisements such as pamphlets need to be printed each time, websites can perform public relations at a minimum cost, such as server management and communication costs, and update and accumulate information.

The sightseeing website "Minamiboso Yoshi Tokodori" in Minamiboso City, Chiba Prefecture, is compatible with 4 languages, providing tourist information, and selling local specialty products in response to tours online reservations.Also has it.

Aiming for aggressive information renewal, such as sending news every day, we have information provided by local residents as well as staff of roadside stations and city staff.

The number of accesses, which was 310,000 in the early days of the site, grew to 3.03 million in 2013.

Castle ruins that gain popularity as sightseeing content

The castle ruins scattered throughout Japan are Japan's leading tourist content and are gaining popularity from Japan and abroad.

At each castle ruin, not only the appearance of the castle, but also VR and AR have tourist content that allows you to experience the appearance of the time.

At Fukui Castle, you can watch VR images with a voice guide with 10 landscapes, from the Honjo Bridge to the Honmaru Goten, the castle tower, and the castle tower.

In Gifu Castle, a monitor tour "Nobunaga's Hospitality Guide Tour" is being held at the excavation information center of the Nobunaga Izukan site, which has been excavated in recent years.

You can enjoy Nobunaga Kokan, which is reproduced with a 4K -level high -precision image with a local rental tablet, with videos and AR.

In addition to modern castles, tourism experiences that utilize ICT, which can experience the past on the spot, are realized by improving communication technology.

Cashless payment

The penetration rate of cashless payments is 29 in Japan as of 2020..It is 7%.

Although it is increasing year by year, it is still low compared to overseas extensions.

The Ministry of Economy, Trade and Industry aims to raise the cashless ratio to 40%by 2025, when the Osaka Expo will be held, and to reach 80%in the future.

"Mobile Payment for Air Cash register" provided by Recruit Lifestyle Co., Ltd. has begun cooperation with "WeChat Pay", which boasts a high market share in the cashless payment market in China.

In China, Alipay and WeChatPay are mainly used as mobile payments, and PayPay, which has the largest penetration rate in Japanese cashless payments, has been working with Alipay to support Alipay QR code payment by foreign visitors to Japan. doing.

The spread of non -contact payment means in the corona evil is a situation where tailwinds are blowing, and the number of cashless credit payment agents is on the rise.

However, there is a risk of skimming for businesses, and security measures such as handling personal information are indispensable.

Related article: Cashless settlement company and brands that are responsible for "infrastructure" after corona

Examples of introduction in rural areas: Building a wireless LAN environment

Many foreign visitors to Japan feel inconvenience during travel in Japan, and there is a public wireless LAN environment.

Many foreigners use ICT terminals to collect tourist information in travel Naka, and the development of wireless LAN environment is indispensable.

Since 2011, KPNETWORKS Co., Ltd., which provides infrastructure services, has introduced disaster communication infrastructure and normal regional infrastructure at eight locations, including Hakata Tenjin underground shopping area in Fukuoka Prefecture.

In 2011, when smartphones exploded, it promoted topicality by responding to social conditions as soon as possible, and promoted service improvement to visitors.

As a result of the introduction, at the company's wireless LAN access point, 200 terminals are stabilized simultaneously in one unit, and the setting / laying work and running costs have been succeeded in reducing the number of less than one -quarter of the conventional system. did.

Tourist portal site: JAPAN-GUIDE.com

"Japan Guide" is a Japanese information portal site for foreign visitors to Japan, established by Stefan Shawekker from Switzerland in 1996.

Currently, it is developed in two languages, English and Traditional version, and according to the official website, the number of users registered in the English version has reached more than 980,000, and more than 90%of the viewers of the site are actually actually.I am planning to visit Japan or visit to Japan.

For foreigners who are motivated to Japan, it has been a major source of information for more than 20 years, and many local governments and companies have posted tie -up advertisements and banner ads to attract foreigners.

When business operators send services, you can use a website with a large number of browsing from foreign visitors to Japan, increasing the number of opportunities for foreigners, which can be expected to increase customers.

関連記事：【観光業の未来予想図 Vol.1] Editor -in -chief Stephen Shawekker, editor -in -chief | Olympics are tailwind to inbound or headwinds

Utilization of ICT to acquire aftercorona tourists

Many foreign visitors to Japan use ICT while traveling.

In addition, the use of ICT in the corona evil is essential, and the smooth sightseeing behavior of foreign visitors to Japan and the promotion of ICT introduction for VR and non -contact cashless payments and multilingual support. Is required.

Preparing a service that uses ICT from now on to accept aftercona tourists will lead to new market development.

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Tourism Agency: Promotion of ICT for sightseeing

Tourism Agency: Tourism promotion service guide by using ICT

Ministry of Internal Affairs and Communications: Information and Communication White Paper 3 Revitalization and ICT Utilization

Tourism Agency: It became clear that foreign visitors to Japan were in trouble while traveling, and the issues of improving the acceptance environment.

Minamiboso City, Chiba Prefecture: Minamiboso

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