Special Feature -Men's Cosmetics Market Strategy -Korean Market Report -Brands that capture the changes in the longing male image are popular -Fukuoka Jogakuin University Associate Professor Park Hyunari

Relationship between cosmetics freac and social change

Is makeup what women do?Men of recent MZ generations seem to be less resistant to makeup and makeup, as well as clean the grooming.In the 2000s in Korea, there was a tendency to emphasize the appearance.Men are also aware of their appearance, more and more interested in grooming, and purchasing cosmetics.According to a 10 -year Euromonter, the Korean male skin care market has become a global top.For this reason, there are also research on social changes and purchasing behaviors for men's makeup.

In the 00s, the trend from the United States, MetroSexual, became popular.It refers to those who have a masculine temperament, have feminine emotions, have no resistance to releasing them, and care about their appearance.South Korea has changed into a society that accepts diversity, and has begun to incorporate femininity (femininity) to men.Men have begun to work mainly in the profession where women were active, such as florist, flower designers, flower decorations, etc.) and food style lists.It has been around this time that I became interested in fashion and became interested in appearance.The number of men who enjoy the inside of the women in the inside positively, and the appearance of the appearance cool has become a necessary element for social success.

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