Internet video TV from Don Quijote Improves the failure of the first generation and sells out in a month

"Full HD tunerless smart TV with Android TV function" exclusively for Internet videos released by Don Quijote

I want to enjoy only video distribution services (VOD) such as Netflix and YouTube on a big screen. The one that successfully grasped such needs was the "TV without tuner" released by discount store Don Quijote in December 2021. The first production of 6000 units was almost sold out in one month from the release, and the start dash was successful. While maintaining comfortable operability with an Android TV installed, the pursuit of a low price of just over 30,000 yen for the 42-inch was successful. [Related image] 42V type is 32,780 yen including tax, 24V type is 21,780 yen including tax Don Quijote (hereinafter, Donki) is a new product of private brand (PB) "passion price", equipped with "Android TV function" "Full HD Tunerless Smart TV" was released on December 10, 2021. Although the product name includes TV, the tuner for watching terrestrial broadcasting has been removed, so TV programs cannot be watched except via apps such as the commercial broadcaster's overlooked distribution service "TVer." In order to ensure comfortable operability, Android-based TV OS "Android TV" is installed for the first time in Donki's PB, specializing in watching video distribution services (VOD) such as Netflix, YouTube, and Amazon Prime Video. It's a TV. Sales were strong, and a total of 6,000 units for the first production were almost sold out within a month of its release. Keisuke Washitsu of Pan Pacific International Holdings PB Business Strategy Headquarters, who planned the product, said, "Sales are higher than expected. Most of the purchases are for personal use and there are few corporate uses. In February 2010, the same number will be resold. I have a plan. " The biggest attraction is that it is equipped with an Android TV that is strongly linked with various apps, but at a low price. The needs for TVs that focus on online video are increasing year by year, so I dared to remove the tuner and keep the price down to the 30,000 yen level. In recent years, VOD has become widespread in Japan, and the “away from TV” is accelerating, especially among young people. According to research firm GEM Partners (Tokyo, Minato), the domestic market size of flat-rate VOD in 20 years was 323.8 billion yen, an increase of about 35% from 239.2 billion yen in 2019. TCL's "40S5200B", a major Chinese TV with similar specifications, has a tuner / 40V type / full HD / Android TV, and the actual price is 46,800 yen (tax included). Donki products without a tuner are more than 10,000 yen cheaper, although there are minor differences in specifications. Available in two screen sizes. The 42V type TSM-4201F2K (32,780 yen including tax) is for people who want to enjoy VOD on a large screen. The 24V type TSM-2401F2K (21,780 yen including tax) can also be used as a sub monitor for desktop PCs. Both video panels use full high definition (full HD). I actually watched the video using the 42V type. The operation of turning on the power with the remote control and selecting the application with the up / down / left / right buttons is the same as that of a normal TV. The response was almost undelayed and I didn't feel any stress there. When I tried pressing the Netflix button on the remote control, the app launched in about 10 seconds. The played video was smooth and I didn't feel any discomfort in the image quality. The refresh rate of the display (the number of images switched per second) is 60 Hz, and I felt that it was a performance that would not be a problem for enjoying videos. ■ Display spec (42V type) ・ Viewing angle: 178 degrees ・ Brightness: 200cd / ㎡ (Candela / square meter) ・ Contrast ratio: 3000: 1 ・ Refresh rate: 60Hz (Hertz) ・ Response speed: 8ms (milliseconds)