Dell explains the domestic business strategy of the "Dell EMC Poweredge" server

　On May 19, 2021, Dell Technologies held a press briefing on the DELL EMC Poweredge server domestic business strategy.The company announced "Five Basic Measures in the New Era" in December last year, but this measure has expanded its share by strengthening the product lineup, and to "AS-A-Service", including "Dell Technologies APEX".He showed that the results of preparation and expanding share by improving competitiveness were increasing.

In March this year, 17 models with the latest processor of Intel and AMD also announced.

Del Technologies Executive Officer Mitsukichi Matsumoto, Vice President of Data Center and Solutions Business, Hiroshi Uehara, Director of Director of the Company Executive Officer, Director of the Division of the Product Division of the Company, Hiroshi Uehara, Senior Product Manager Data Center Compute & Solutions Business Management Composition & Solutions Business Management.Mr. Iewa Okano

"The latest product group is" innovation engine "that supports customer innovation."

　Dell Technologies was in the "Five Basic Measures of the New Era" announced last December, "expanding product portfolio", "introduction of consumption models", "new price strategy", "strengthening customer support", and "sales ecosystem"The policy of "enhancement" has been set.Mitsuyoshi Matsumoto, Vice President of Del Technologies Executive Officer, Compute & Solutions Business Management, has raised its fourth place in the domestic market through these measures and shows a high -ranking attitude.

　"Dell's domestic server business has doubled the share of money in the past five years and has expanded footprints in Japan. The server business is still in good shape in the corona evil.(Mr. Matsumoto)

　In March this year, the company announced 17 next -generation "Dell EMC Poweredge" server, and has already shipped a model with the third generation ("Milan" generation) AMD EPYC processor.From May 13, five models equipped with the third generation (“ICE LAKE” generation) Intel Xeon scalable processor were also launched.The remaining products will start selling in mid -July.

　"The latest product group is positioned as an" innovation engine "that supports customer innovation," said Matsumoto.In addition, Iemazu Okano, senior product manager of the company's product headquarters, aims to contribute to business efficiently by using the latest technology in the right place in the right place, and is an autonomous computing infrastructure, proactive registry (predictive recovery.Also emphasizes features.

The latest generation Poweredge server portfolio (17 models)

　In this portfolio, in addition to the general -purpose rack server group, a functional model is also available.

　The "Poweredge R750XA", which is positioned as a "AI / Machine Learning GPU server", is a product that can be equipped with up to four double -wide GPUs on the standard 2U rack server for the first time.It can maximize the operation of GPUs in an air -cooled environment.The GPU server "Poweredge XE8545" is NVIDIA's GPU interconnect "NVLINK 3".Server specialized for "0".By running the NVIDIA A100 80G GPU with TDP 500W, it achieves a maximum of 15 % higher performance than the catalog specification (400W).

　In addition, two models are available, 1U "Poweredge XR11" and 2U "Poweredge XR12" as "Enterprise server for edge environment".In each case, while the compact depth of about 400mm, the processing capacity of the enterprise class is realized.It is durable for high temperature / low temperature, dust and vibration, and is suitable for edge computing in a harsh environment.

　For this Poweredge XR11/XR12, the company plans to accelerate "bundle proposal" for edge computing.Specifically, not only the server, but also the non -power outage power supply, wireless access points, security products such as firewalls and encryption, and third -party products such as optimized server racks, to factories, base offices, retail, and restaurant industries.It is said that it will make optimal proposals for each edge environment.There is also a plan to pack and rent these.

AI / GPU server for machine learning processing and enterprise server for edge environment are also available

　Mr. Okano also explained the evolution of the latest version of the remote management module, which is equipped with the Poweredge server.

　"In the latest generation iDRAC, the ability evolves innovative and provides automatic adjustment capacity of policies and SLAs. For example, a different policy between core systems and department systems, and automatically support it.It's possible "(Mr. Okano)

　Dell Technologies is promoting autonomous infrastructure management, which is comparable to automation level of autonomous driving cars, and says, "We are planning a new technology in July" (Okano).

An example of an automatic adjustment function in the latest version of iDrac.Promote further automation and autonomy in the future

　The latest iDRAC also supports advanced inventory management as a monitored target as other sub systems, and is realized in real -time visualization of power consumption and temperature for each GPU, intelligent cooling, autonomous power control, etc.Provides functions.In terms of security, it provides a dynamically applied and unlocked system lockdown.

　Based on the data collected by iDrac, it also provides "SupportAsSist Enterprise" that predicts the occurrence of failure by the AI engine.According to the company's executive officer Hiroshi Uehara, this feature has already been used on more than 20,000 servers in Japan, and explained that "it can be substantially eliminated by using prediction technology."

　In the latest generation of Poweredge RAID controller "PERC", hardware RAID can now be applied to NVME SSD.In addition, BOSS, a dedicated storage for boot OS with a built-in hardware RAID, has become the latest version (Boss-S2), and has been designed to support hot plugs and designed on the back, enhancing security and maintenance.

PERC and Boss are also equipped with the latest functions

　The new next -generation Poweredge server product group will be exhibited at the AI Experience Zone, which will be relocated in August this year at the new headquarters (Otemachi, Tokyo), and will be able to verify and POC.

　「（AI Experience Zoneでは）『VMware Bitfusion』や『NVIDIA MIG』も利用できる。また昨年来、大規模なHPC案件が出てきており、その似ずに対応するために米本社の『HPC & AI Innovation Lab』とつないで、大規模クラスターをリモート利用できる環境も用意する。加えて、GRAPHCOREが開発したIPUを4基搭載したM-2000と、Power Edge R6525の組み合わせで提案する活動も行っていく。ここは多くの関心が集まっている分野であり、力を入れたい」（上原氏）

　The company will also launch the Dell De AI program.This is a matching service between customers who are developing AI businesses and customers who want to utilize AI in the future, and will provide a place for exchanging opinions through the community.Currently, Rosetta, LEAPMIND, and Graphco Agatin have announced their participation, and in the latter half of 2021, 10 companies are expected to participate.

Introducing initiatives such as supply chain security and SDGs

　This briefing explained security measures in server supply chains.

　Dell Technologies offers its own supply chain security, "Secured Component Verification (SCV)."This is a technology that uses digital signatures that can prove that the server is not in unauthorized access or tampering after the factory shipment, and all of the server products introduced this time are supported.

　"Supply chain security issues have been significantly used as geopolitical risks. In the future, in the future, not only responding to cyber attacks but also the curly intellectual supply chain is important.Naru "(Mr. Matsumoto)

　He also mentioned the company's SDGs (sustainable development goals).

　Here, we first explained from the perspective of "PRODUCT CARBON FOOTPRINT", which measures how the use of products affects the climate.If you use it for four years with the maximum configuration of the high -end model "Poweredge R840", you will have to discharge 15,600 kg of CO2.CO2 emissions when a car runs 45,000 km with one server, 0 for 10 units.The 75 -square km forest is comparable to the absorption amount, and 100 units reach 312 CO2.

　"Looking at this situation, there is a painful heart. To solve these issues, Del Technologies is trying to improve the energy strength of the product (economic efficiency). Storage and server consumption of Intel and AMD.Due to contribution to reduction and replacement with SSD, power consumption has been reduced by 80 % in the last eight years. "(Mr. Matsumoto)

　In addition, we are working on reducing environmental impact on the entire product life cycle, from design to development, manufacturing, distribution, installation, operation, and disposal, and has introduced cases where marine plastic is collected and used for buffering materials."From the design stage, we are conscious of sustainable and have a multifaceted approach to heat control. This is a new server product group."

In addition to efforts to enhance the performance of energy consumption, the environmental impact is reduced throughout the product life cycle.

　Mr. Uehara also said, "Since this year, the number of inquiries regarding environmental measures in Poweredge has increased rapidly.