Uni charm, adult paper diaper selection with smartphone measurement
Uni Charm combines "Advanced Adult Diagnosis" and "BodyGram" that combines LINE chat talk diagnostic functions and "BodyGram" that can be taken with a smartphone to support "appropriate products" for adult paper diapers."Di -diaper counseling" will start in December.
The Unic Charm operates a customer consultation center (Ikiiki dial), and has opened a "NAVI for adults" that adopted chatbots in 2018.It turns out that about 60 % of these inquiries are investigating "appropriate products" and "optimal size" of paper diapers.
In addition, about 90 % of the caregivers who came to the store for the purchase of adult paper diapers were caregivers, and they purchased paper diapers with reference to the size of their usual clothes and underwear without consulting with the nursing care.It is said that about 40 % of people use the size.
In order to solve these issues, "adult diapers counseling" that can be checked by brought into the retail store as it is by performing appropriate diagnoses of paper diapers and photography functions of smartphones while staying at home.Start.
The diagnosis uses a LINE chat talk that makes full use of AI.More than 20,000 questions have been analyzed to the customer consultation center so far, and advised based on machine learning data.Specifically, if you register a Uni Charm LINE official account and answer multiple questions in LINE chat talk, a paper diaper suitable for the body of the caregiver is recommended.
The measurement uses BODYGRAM AI technology.In the chat talk function of the LINE official account, in the "optimal size diagnosis", take two photos of the front and side of the body with a smartphone, enter the height, weight, gender, and age, and need to diaper diaper size.The thighs, waist, and hips are automatically measured.This supports the optimal size for the body of the care recipient.
In addition to the mode of shooting caregivers, it also has a mode for shooting caregivers and inputting the waist size directly.
The Uni Charm recommends regularly diagnosis by AI measurement in order to notice the changes in the physical condition of the caregiver needed.