Sour -downs and downs ... ASROCK and MSI, which fell from 2nd place in the motherboard market in 10 years
Gigabytes share plunged in the motherboard market.What is happening?
In mid -January, BCN announced the award -winning manufacturer of the BCN AWARD 2022, which praised the vendor who won the top with the annual sales of 2021 (January to December). ASUS JAPAN was the top in the motherboard category for the 19th consecutive year. The Motherboard Division has been awarded the BCN AWARD awarded in the past 23 times, but ASUS has missed the award about four times. Three of them were Japanese gigabytes that won the top at BCN AWARD 2003-2005. Let's look back on what is happening in a share fight for the motherboard. Gigabytes are a leading motherboard manufacturer who once fought 1st and 2nd in the market share of ASUS and BCN rankings. The handled products are diverse, such as desktop PCs, laptops, motherboards, graphic boards, and LCDs. Gigabytes gained the top share three times in the motherboard category of BCN AWARD 2003-2005. However, since 2010, ASUS has been dominant, and gigabytes have been following. The tide changed in 2015. Until then, Gigabytes had been distributing products to PC shops, including Sea F -Day Sales, Links International, and Mustard Seeds (currently suspended business), with PC parts. This is because the dealers and PC shops at the destination of each agency are different for each agency, and the aim is to distribute gigabytes' motherboard products throughout the PC shop while sharing them at each company. However, in March 2015, when the Sea F -Day Sales and Mustard Seeds and agency contracts ended, the agency contract with Links International ended in December 2016. Asahi Electronics became a sales agency instead. Gigabytes and Asahi Electronics signed an agency contract almost simultaneously at the end of the agency contract with the Sea F -Day Sales in March 2015 and the two companies in the mustard seeds. Originally, it was Asahi Electronics, who was originally involved in the distribution of Intel CPUs and was good at distribution of PC parts, but after 15 years, the market share of Gigabites has fallen down. Gigabytes, which were 28.9 % in 2014, were 17.3 % in 2015, 12.8 % in 2016, when the agency contract with Links ended, and one -digit after one agency system in 2017. Splashed in just four years, such as becoming. Since 2017, ASROCK and MSI have been draining water not only in ASUS, which used to be in the lead. Instead, ASROCK and MSI have rapidly shareed since 2015. ASROCK won the highest 32.6 % share at the company in 2019. The MSI was 21.2 % of the company's highest in 200 years, about seven times from 3.2 % of the 12 -year share, which was the highest ever. It is unlikely that the quality of the second -largest company, which was the second largest company after ASUS, has caused extreme modification and quality deterioration. After all, the change in the agency strategy, the burden on the concentration system for one company in Asahi Electronics was a big deal. In 2002, it has been about two months, but ASROCK has overtaken ASUS and ranked first, and the upper ranks are in a fierce battle in the motherboard market. I want Gigabite to take measures against distribution and regain the vibrancy of the past. (BCN / Tochigi Ryohiro) * "BCN Ranking" is a real -selling database that collects and aggregates POS data such as personal computers and digital home appliances from major home appliances and online shops nationwide. It covers about 40 % (in the case of a personal computer).