Defeat the limits so far!A new breath that I felt in the built "Apple Event"
Apple's Tim Cook CEO for special events
In 2022, Apple's first product announcement event, Apple Event, was held. The last Apple Event was in October 2021, for the first time in five months, but Apple's business performance is so strong that it does not need to announce new products, and the iPhone 13 series is in shortage of semiconductors. There is an analysis that Apple has sold 40 million units in the Christmas season alone (Daniel Ives of Wedbush). [Photo] Regarding the new iPad Air Mac with colorful color variations, sales have been remarkably increased since the adoption of M1 processors, and it has been announced this product that the company has continued to sell more than the company's records. Tim Cook CEO testified at the event. Similarly, in the first quarter of 2022, which is closed on December 25, 2021, the highest profit in the company's history, with an increase of 11 points from the same period of the previous year.
Special event where new products have been announced more than expected
In addition to the new hardware product announced this time, the new hardware product announced this time is a new color of the iPhone 13 series, the 3rd generation "iPhone SE", the new "iPad Air" equipped with M1 processors, and for PC. "Mac Studio" for creative professionals with models with the highest performance in history, "Mac Studio", and the 27 -inch display "Studio Display" created for the aircraft. While improving product performance in the popular model of the iPhone and iPad series, it will finally emit a professional desktop model that many users have since adopted Apple Silicon on Mac. By the way, at the product presentation, Apple has also developed a separate (probably higher performance) Mac Pro from this Mac Studio, and John Tanas, a senior vice president in charge of hardware engineering, states. rice field. Although it was a product presentation that was unexpectedly plenty, I would like to introduce the new services and software announcements that have become inconspicuous in the shadows of these gorgeous hardware products.